patron

Two masters vision – Patron Tequila and Oscar winner Guillermo del Toro

20247972_10154537494611249_7376979559548599106_oVery impressive and artistic Patrón x Guillermo del Toro is packaged in an upside down 750ml bottle with a small skull shaped bottle Patron’s aged orange liqueur  on top resembling a human body and skeleton. The expression is a blend of Patrón Tequilas aged for an average of more than five years in a combination of different new and used oak barrels.

It is described as having notes of “light honey, nuts and raisins, slight vanilla, and oak, with a long finish of agave and oak courtesy of the barrels”.

The packaging design was inspired by jimadores, the labourers who harvest and trim the blue agave that creates Tequila.

This partnership marks one of the first commercial collaborations del Toro has engaged outside of the entertainment industry.

“Tequila courses through the veins of my native land, Jalisco. It represents a communion between spirit and earth, steeped in time and tradition, and a source of pride that roots us and defines us both,” said del Toro. “Through the years, I have been offered many collaborations in designing and executing different products. I have never been tempted. This creation has been an adventure, and a privilege.”

ONLY 3000 BOTTLES MADE WORLD WIDE.

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PATRON LALIQUE – THE MOST IMPRESSIVE BOTTLE

 PATRON LALIQUE TEQUILA

                                                             PATRON LALIQUE TEQUILA

Fine crystal makers Lalique collaborated  with premium tequila producer Patrón to create an impressive handmade limited edition decanter. Bottles are numbered and within each of the 500 bottles rests a blend of some of Patrón’s oldest and rarest tequilas, hand-selected from their barrel aging room in the hills of Jalisco, Mexico.

Pre- order by emailing: INFO@MELANROSE.COM

release date  November 2015

$7,950.00

PATRON TEQUILA MEXICAN HERITAGE

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In celebration of Patrón tequila’s Mexican heritage, the ultra-premium tequila brand has introduced a limited edition collector’s gift tin. Contemporary Mexican artist Verónica Villarreal Sada designed the Aztec-inspired metal box, which houses a bottle of Patrón Silver tequila.

“Though Patrón is enjoyed across the world, every drop of our tequila is produced in the town of Atotonilco el Alto in the picturesque Jalisco Highlands in Mexico,” says Ed Brown, president and CEO at Patrón Spirits International. “We’re very proud of our Mexican heritage, and the history and culture that for generations has inspired the production of tequila, showcased through this beautiful collector’s edition Patrón Mexican Heritage tin.”

Set against a vibrant pink background, the Patrón Silver Mexico tin prominently features two Aztec deities, Quetzalcóatl, the feathered serpent, and Tonatiuh, the sun god, as well as an eagle to represent ancient mythological symbolism. Drawing inspiration from traditional mosaics and embroidery, Sada used bright, eye-catching colors to capture traditional Mexican patterns and prints. Circling the Patrón bottle on the side of the tin is an interpretation of the ancient Aztec calendar.

The special edition Patrón Mexican Heritage tin is available for purchase : http://www.melandrose.com/istar.asp?a=6&id=92502

Patrón Silver is made from only the finest 100 percent Weber Blue Agave handcrafted in small batches in Jalisco, Mexico to be smooth, soft and easily mixable. Its taste is sweet, with fresh agave and citrus, and a light pepper finish.

Patron 7 Anos: A Hidden Gem, Rediscovered

It is not often that a distiller can happily say that they forget about several barrels of their product. But exactly that happened to 30 barrels of Patron Tequila, and they couldn’t be happier. After going through their usual tequila production process, starting with only the best blue agave hearts which are baked in stone ovens and then distilled in in small copper stills, 30 barrels worth of tequila was put in French Oak barrels, an unusual choice, to be aged for a typical period of one year. But, as Patron shifted around the barrels, taking old ones out and bringing new ones in, these 30 barrels remained untouched for not two or three, but a staggering seven years. Then, only just this spring, the master tequilero cracked open a barrel and discovered something extraordinary. Extraordinary enough, it turns out, to warrant Patron’s first ever limited-release bottling.patron-A7A-bottle_January-15

Patron 7 Anos Extra Anejo tequila. Beautiful to behold, it is an intense amber color with gold notes, stunningly displayed in a replica bottle based on the very first hand-blown Patron bottle and stopper. In the glass, it has an intense woodsy aroma, with notes of vanilla, light butter, and caramel. It tastes smooth, sweet, with dried fruits, citrus, light caramel and vanilla, offset by smoky wood character. This is a truly remarkable bottle in extremely limited quantities, so get it while you still can. After all, Patron 7 Anos was a happy accident, one that will never be replicated again.

Patron Spirits Hosted Barbara Davis “The Carousel of Hope”

2014-10-12T091727Z_1833548731_GM1EAAC1BZR01_RTRMADP_3_USA-ENTERTAINMENTBarbara Davis, who has been putting on the black-tie Carousel Ball for the past 35 years, was back at the Beverly Hilton Saturday night for the 27th iteration. She had  Magic Johnson as honoree and hope to haved  raised close to $3 million for the Barbara Davis Center for Childhood Diabetes in Aurora, Colorado. Mrs. Davis partnerned with Patron Sprits & Mercedes Benz for a traditional type of fund-raiser: a silent auction comes first –  Bora Bora at the St. Regis was one item ; a live auction of a Mercedes; plus dinner with speeches and a performance by Kareem Abdoul Jabar,  & Jay Leno as MC . This was a  night when women wear the important jewelry and guests included  Raquel Welch,Clive Davis,Rod Steward, Sidney Poitier, Harry Hamilin, Antonio Villaraigosa  and Quincy Jones.  We exited with massive gift bags & picture boot photo hosted by Patron Spirits.

Featured drinks: The Patron Pink Lady10151429_10203577824300195_2749386709406149254_n

Patrón Spirits Introduces Patrón Citrónge Lime Liqueur

Patron Spirits' Patron Citrónge Lime

Patron Spirits’ Patron Citrónge Lime

Patrón Spirits has launched the first brand extension in the highly successful Patrón Citrónge liqueur line. New Patrón Citrónge Lime is an ultra-premium liqueur crafted from the highest-quality Persian limes cultivated from the Mexican states of Veracruz, Michoacán and Colima. For decades, Mexico has reigned as the premier growing region for lime, and the world’s largest producer and exporter of this savory citrus fruit. The cork-finished Patrón Citrónge Lime bottle was designed to align with the Patrón Citrónge Orange liqueur bottle. The package communicates the brand’s upscale, ultra-premium positioning, and the extended neck on the bottle also makes it easy to pour.

As they say ” You can’t buy happiness.” But you can make bliss with Patron Citronge Lime‬.

Strawberry Bliss Recipe:
1 oz Patrón Silver Tequila
1 oz Patrón Citrónge Lime
2 oz fresh lemon sour
3 chopped strawberries
2 basil leaves
Garnish: strawberry

Shake all ingredients with ice and strain into a rocks glass with ice.

What’s in your glass has to do with economics?

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 How does your finance change your taste in wine & spirits? or even better question is What do wine & spirits have to do with finance?

Well- One of the major family’s operating our beverage world know as the Rothchilds turn out at least one kind of alcohol in a bit of an economic bellwether.

Shawn Banayan, the CEO of Mel and Rose, says champagne purchases has and will change with economic high and lows. Champagne is not just one of the trends in this summer heat but rosé wines are catching on as well. Our clients have gotten more interested in Provençale rosés which are lighter in style, more flexible with food.

Another major trends are in tequila. We are not talking about the traditional brands such as Jose Cuervo or Don Julio that you do shots of, but the high end sipping tequila retailing for $250-500 a bottle such as Casa Dragones & Gran Patron Burdeos. Ofcourse there are high end single malt, bourbon & vodka that are hand crafted with a nice price tag.

If you are trying to find out what has brought this trend of higher end taste, it’s because we are more foodies and like to know where and how the product is made. This global trend is moving accorss the country like a storm.

Now you can enjoy your next hot summer drink!