Two masters vision – Patron Tequila and Oscar winner Guillermo del Toro

Very impressive and artistic Patrón x Guillermo del Toro is packaged in an upside down 750ml bottle with a small skull shaped bottle Patron’s aged orange liqueur  on top resembling a human body and skeleton. The expression is a blend of Patrón Tequilas aged for an average of more than five years in a combination of different new and used oak barrels.

It is described as having notes of “light honey, nuts and raisins, slight vanilla, and oak, with a long finish of agave and oak courtesy of the barrels”.

The packaging design was inspired by jimadores, the labourers who harvest and trim the blue agave that creates Tequila.

This partnership marks one of the first commercial collaborations del Toro has engaged outside of the entertainment industry.

“Tequila courses through the veins of my native land, Jalisco. It represents a communion between spirit and earth, steeped in time and tradition, and a source of pride that roots us and defines us both,” said del Toro. “Through the years, I have been offered many collaborations in designing and executing different products. I have never been tempted. This creation has been an adventure, and a privilege.”

ONLY 3000 BOTTLES MADE WORLD WIDE.

PATRON LALIQUE – THE MOST IMPRESSIVE BOTTLE

                                                             PATRON LALIQUE TEQUILA

Fine crystal makers Lalique collaborated  with premium tequila producer Patrón to create an impressive handmade limited edition decanter. Bottles are numbered and within each of the 500 bottles rests a blend of some of Patrón’s oldest and rarest tequilas, hand-selected from their barrel aging room in the hills of Jalisco, Mexico.

Pre- order by emailing: INFO@MELANROSE.COM

release date  November 2015

$7,950.00

PATRON TEQUILA MEXICAN HERITAGE

In celebration of Patrón tequila’s Mexican heritage, the ultra-premium tequila brand has introduced a limited edition collector’s gift tin. Contemporary Mexican artist Verónica Villarreal Sada designed the Aztec-inspired metal box, which houses a bottle of Patrón Silver tequila.

“Though Patrón is enjoyed across the world, every drop of our tequila is produced in the town of Atotonilco el Alto in the picturesque Jalisco Highlands in Mexico,” says Ed Brown, president and CEO at Patrón Spirits International. “We’re very proud of our Mexican heritage, and the history and culture that for generations has inspired the production of tequila, showcased through this beautiful collector’s edition Patrón Mexican Heritage tin.”

Set against a vibrant pink background, the Patrón Silver Mexico tin prominently features two Aztec deities, Quetzalcóatl, the feathered serpent, and Tonatiuh, the sun god, as well as an eagle to represent ancient mythological symbolism. Drawing inspiration from traditional mosaics and embroidery, Sada used bright, eye-catching colors to capture traditional Mexican patterns and prints. Circling the Patrón bottle on the side of the tin is an interpretation of the ancient Aztec calendar.

The special edition Patrón Mexican Heritage tin is available for purchase : http://www.melandrose.com/istar.asp?a=6&id=92502

Patrón Silver is made from only the finest 100 percent Weber Blue Agave handcrafted in small batches in Jalisco, Mexico to be smooth, soft and easily mixable. Its taste is sweet, with fresh agave and citrus, and a light pepper finish.

Patron 7 Anos: A Hidden Gem, Rediscovered

It is not often that a distiller can happily say that they forget about several barrels of their product. But exactly that happened to 30 barrels of Patron Tequila, and they couldn’t be happier. After going through their usual tequila production process, starting with only the best blue agave hearts which are baked in stone ovens and then distilled in in small copper stills, 30 barrels worth of tequila was put in French Oak barrels, an unusual choice, to be aged for a typical period of one year. But, as Patron shifted around the barrels, taking old ones out and bringing new ones in, these 30 barrels remained untouched for not two or three, but a staggering seven years. Then, only just this spring, the master tequilero cracked open a barrel and discovered something extraordinary. Extraordinary enough, it turns out, to warrant Patron’s first ever limited-release bottling.

Patron 7 Anos Extra Anejo tequila. Beautiful to behold, it is an intense amber color with gold notes, stunningly displayed in a replica bottle based on the very first hand-blown Patron bottle and stopper. In the glass, it has an intense woodsy aroma, with notes of vanilla, light butter, and caramel. It tastes smooth, sweet, with dried fruits, citrus, light caramel and vanilla, offset by smoky wood character. This is a truly remarkable bottle in extremely limited quantities, so get it while you still can. After all, Patron 7 Anos was a happy accident, one that will never be replicated again.

Patron Spirits Hosted Barbara Davis “The Carousel of Hope”

Barbara Davis, who has been putting on the black-tie Carousel Ball for the past 35 years, was back at the Beverly Hilton Saturday night for the 27th iteration. She had  Magic Johnson as honoree and hope to haved  raised close to $3 million for the Barbara Davis Center for Childhood Diabetes in Aurora, Colorado. Mrs. Davis partnerned with Patron Sprits & Mercedes Benz for a traditional type of fund-raiser: a silent auction comes first –  Bora Bora at the St. Regis was one item ; a live auction of a Mercedes; plus dinner with speeches and a performance by Kareem Abdoul Jabar,  & Jay Leno as MC . This was a  night when women wear the important jewelry and guests included  Raquel Welch,Clive Davis,Rod Steward, Sidney Poitier, Harry Hamilin, Antonio Villaraigosa  and Quincy Jones.  We exited with massive gift bags & picture boot photo hosted by Patron Spirits.

Featured drinks: The Patron Pink Lady

Patrón Spirits Introduces Patrón Citrónge Lime Liqueur

Patron Spirits’ Patron Citrónge Lime

Patrón Spirits has launched the first brand extension in the highly successful Patrón Citrónge liqueur line. New Patrón Citrónge Lime is an ultra-premium liqueur crafted from the highest-quality Persian limes cultivated from the Mexican states of Veracruz, Michoacán and Colima. For decades, Mexico has reigned as the premier growing region for lime, and the world’s largest producer and exporter of this savory citrus fruit. The cork-finished Patrón Citrónge Lime bottle was designed to align with the Patrón Citrónge Orange liqueur bottle. The package communicates the brand’s upscale, ultra-premium positioning, and the extended neck on the bottle also makes it easy to pour.

As they say ” You can’t buy happiness.” But you can make bliss with ‪Patron Citronge Lime‬.

Strawberry Bliss Recipe:
1 oz Patrón Silver Tequila
1 oz Patrón Citrónge Lime…
2 oz fresh lemon sour
3 chopped strawberries
2 basil leaves
Garnish: strawberry

Shake all ingredients with ice and strain into a rocks glass with ice.

What’s in your glass has to do with economics?

 

 How does your finance change your taste in wine & spirits? or even better question is What do wine & spirits have to do with finance?

Well- One of the major family’s operating our beverage world know as the Rothchilds turn out at least one kind of alcohol in a bit of an economic bellwether.

Shawn Banayan, the CEO of Mel and Rose, says champagne purchases has and will change with economic high and lows. Champagne is not just one of the trends in this summer heat but rosé wines are catching on as well. Our clients have gotten more interested in Provençale rosés which are lighter in style, more flexible with food.

Another major trends are in tequila. We are not talking about the traditional brands such as Jose Cuervo or Don Julio that you do shots of, but the high end sipping tequila retailing for $250-500 a bottle such as Casa Dragones & Gran Patron Burdeos. Ofcourse there are high end single malt, bourbon & vodka that are hand crafted with a nice price tag.

If you are trying to find out what has brought this trend of higher end taste, it’s because we are more foodies and like to know where and how the product is made. This global trend is moving accorss the country like a storm.

Now you can enjoy your next hot summer drink!

 

 

 

Art Gallery in Designer Bottles

Great Design + Good Bottle = Collectable bottles
These two top things were destined to find each other and speak the same common language. If it takes so long to master the liquid inside these amazing bottles and it is surly an art, it makes perfect sense for their container to be in the same league. Now many of the top liquor brands have partnered with top designers to create such amazing collectable bottles.You will find expensive cognac to an less known gins, and some of these collaborations may surprise you.

Louis XIII

Louis XIII de Rémy Martin Cognac & Baccarat ($2,850)

Inspired by a metal flask lost on a French battlefield in 1569 and recovered centuries later, the elaborate decanter for this equally luxe cognac is designed and produced by Baccarat, the French maker of fine crystal. Like the up-to-100-year-old brandy it contains, the bottle melds luxury with just a touch of history.

Chivas 18 Deisgner Bottle

Chivas 18 by Pinnifarina (160)

Who knows style better than Italians? That’s why Chivas Regal asked for special editions of its 18-year-old Scotch whisky from famous car-design and engineering firm Pininfarina, whose talent is behind such classic autos as the Ferrari 330 and the Alfa Romeo Spider. There are three versions, which start at $160 for the metal-and-wood Limited Edition 1 and go all the way up to the $100,000, seven-foot-tall Mascherone.

Patrón Tequila & David Yurman ($70):
If you love collecting tequila, This one’s for you. For the 2013 holiday season, Patrón enlisted Evan Yurman, chief men’s and timepiece design director for luxury jewelry designer David Yurman, to come up with a special top for its añejo tequila. The reusable stopper is modeled after the handguards of 18th-century Japanese samurai swords, and is made of zinc and gunmetal electroplating with 24-karat gold detail.

Anestasia Vodka & Karim Rashid ($39):

What’s inside the bottle may be a simple, classic vodka, but the company had world-renowned industrial designer and architect Karim Rashid come up with the bottle, which is made from recycled materials and looks like a giant icicle. It’s so stunning, you may never open it.

Patron Invites Fans to Give the Brand’s Iconic Bottles a second life

 

 

“The Art of Patron” Contest Celebrates Original Artwork Inspired by Patron Tequila Bottles

From the moment Patron tequila was first introduced, its glass bottle quickly became a symbol of the brand and its premium craftsmanship. It also has inspired artists to transform Patron bottles into handmade visual and functional arts. Recognizing the growing popularity of repurposing Patron bottles, “The Art of Patron” contest encourages fans and artisans across the country to share their artistic vision using Patron’s signature tequila bottles as inspiration for a chance to win $10,000 and national exposure.

“Expertly handcrafted, hand numbered and made from recycled glass, each Patron bottle is truly a work of art unto itself and can be utilized well after the spirit inside has been enjoyed,” said Jennifer Pisciotta , Patron’s vice president of marketing. “‘The Art of Patron’ contest is our first competition that officially recognizes and rewards the ingenuity of artists and innovators who are giving the brand’s distinct glass bottles a second life.”

About “The Art of Patron” Contest

From elaborate chandeliers to elegant vases, artists have reimagined and reworked Patron bottles into visually stunning and functional artwork for years. Now through April 30, Patron fans, who are 21 and older, can visit ArtofPatron.com and discover how they can showcase their original Patron bottle artwork.

To enter “The Art of Patron” contest:

• Create an original work of art or functional item that contains, is made from, or depicts any Patron bottle or component thereof
• Visit ArtofPatron.com and follow the links to the contest entry page
• Register for free to become a Patron Social Club member (required to enter contest)
• Complete and submit the required information
• Upload a photo and a short essay (50 words or less) describing the artwork and the inspiration behind the piece
• No purchase of Patron is necessary or required to enter or win the contest

A panel of judges will select up to 25 semi-finalists using the following criteria: overall creativity; unique use or representation of the Patron bottle; visual appeal; and the persuasiveness and appeal of the essay. Semi-finalists will be featured on the contest website for public voting to help select up to 10 finalists.

Each of the 10 finalists will receive $1,000. One lucky participant will be deemed the Grand Prize winner and will receive $10,000 and an opportunity for national exposure for their work of art.

For more information and to read the official rules, visit ArtofPatron.com or scan the contest QR code located on Patron displays at participating retailers nationwide.

About Patron

Simply Perfect in every way, Patron tequila is an ultra-premium luxury white spirit that’s delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patron is produced with unparalleled attention to detail. Imported and marketed by The Patron Spirits Company, brands in the portfolio consist of Gran Patron Burdeos, Gran Patron Platinum, Patron Silver, Patron Reposado, Patron Añejo, Patron XO Cafe (coffee liqueur), Patron XO Cafe Dark Cocoa (coffee and chocolate liqueur), and Patron Citronge (extra fine orange liqueur), as well as Pyrat Caribbean rums, and Ultimat ultra-premium vodka. For more information, please visit http://www.patronspirits.com.

 

 

Gran Patron Burdeos Tequila

Gran Patrón Burdeos Tequila

If you’re ready to take your celebratory boozing to the next level,
Gran Patron Buerdeos Tequila  ($535.00) is just the stuff. Distilled from the finest blue agave, this ultra-premium dark tequila is matured in a blend of American and French oak barrels and aged for a minimum of 12 months. It’s then distilled again in vintage Bordeaux barrels from France. Each unleaded crystal bottle comes in a black walnut box with a special corkscrew and a crystal bee stopper.