What’s in your glass has to do with economics?

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 How does your finance change your taste in wine & spirits? or even better question is What do wine & spirits have to do with finance?

Well- One of the major family’s operating our beverage world know as the Rothchilds turn out at least one kind of alcohol in a bit of an economic bellwether.

Shawn Banayan, the CEO of Mel and Rose, says champagne purchases has and will change with economic high and lows. Champagne is not just one of the trends in this summer heat but rosé wines are catching on as well. Our clients have gotten more interested in Provençale rosés which are lighter in style, more flexible with food.

Another major trends are in tequila. We are not talking about the traditional brands such as Jose Cuervo or Don Julio that you do shots of, but the high end sipping tequila retailing for $250-500 a bottle such as Casa Dragones & Gran Patron Burdeos. Ofcourse there are high end single malt, bourbon & vodka that are hand crafted with a nice price tag.

If you are trying to find out what has brought this trend of higher end taste, it’s because we are more foodies and like to know where and how the product is made. This global trend is moving accorss the country like a storm.

Now you can enjoy your next hot summer drink!

 

 

 

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