Art

Two masters vision – Patron Tequila and Oscar winner Guillermo del Toro

20247972_10154537494611249_7376979559548599106_oVery impressive and artistic Patrón x Guillermo del Toro is packaged in an upside down 750ml bottle with a small skull shaped bottle Patron’s aged orange liqueur  on top resembling a human body and skeleton. The expression is a blend of Patrón Tequilas aged for an average of more than five years in a combination of different new and used oak barrels.

It is described as having notes of “light honey, nuts and raisins, slight vanilla, and oak, with a long finish of agave and oak courtesy of the barrels”.

The packaging design was inspired by jimadores, the labourers who harvest and trim the blue agave that creates Tequila.

This partnership marks one of the first commercial collaborations del Toro has engaged outside of the entertainment industry.

“Tequila courses through the veins of my native land, Jalisco. It represents a communion between spirit and earth, steeped in time and tradition, and a source of pride that roots us and defines us both,” said del Toro. “Through the years, I have been offered many collaborations in designing and executing different products. I have never been tempted. This creation has been an adventure, and a privilege.”

ONLY 3000 BOTTLES MADE WORLD WIDE.

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Champagne & Butterflies

PJ_MischerTraxler_BelleEpoque2Exploring the magical conversation between Mankind and Nature

Perrier-Jouët continues bringing to life its Art Nouveau heritage with a new design commission by the Vienna based duo mischer’traxler. With Ephemera, Katharina Mischer and Thomas Traxler add to the conversation between Art Nouveau and Perrier-Jouët with a rich layer of contemporary design, told through their own unique voice.

Ephemera is the master work and starting point of Small Discoveries by mischer’traxler, an extended collaboration project between the designers and the Perrier-Jouët House that will run throughout the next year. The aim of the Small Discoveries collection is to tell the story of the magical dialogue between nature and mankind, and to stimulate curiosity of the individual through several design pieces. With Small Discoveries, Katharina and Thomas explore the moments between the unknown and known, being and not being.

Ephemera, revealed at Design Miami/ 2014, plays with the audience, inviting participation, discussion and questioning. Objects are set in a plain room, suggesting a deceptively simple installation. This ostensibly legible set-up acts as a scene for a delicate game of hide-and-seek, played out through a mechanical and magical ornamental garden. The audience find themselves drawn into an enjoyable, charming conversation with the work, and also with each other.

Katharina Mischer and Thomas Traxler founded their studio in 2009. They have quickly made their mark in the contemporary design art space with a wealth of delightful, thought-provoking pieces that have gained international recognition. This includes pieces in the permanent collections of the Art Institute of Chicago, the Vitra Design Museum and Vienna’s MAK. Threads of exploring the natural world and our relationship with it run throughout their work in a subtle, yet constant, way. Their particular approach to this dialogue between nature and mankind is one of the reasons that Perrier-Jouët has chosen studio mischer’traxler for their latest design partnership.

  Herve Deschamps , Cellar master will be  Signing  the new release of 2007 bottle designed by artist duo mischer traxler, this gift set includes a collectible limited edition bottle of Perrier-Jouet Belle Epoque in a deluxe case. This is the ultimate luxury gift for the holidays or any special occasion. PJ CELLER MASTER PJ_MischerTraxler_BelleEpoque
Only 25 bottles will be hand-signed by Herve Deschamps, the winemaker on October 15th.

PATRON TEQUILA MEXICAN HERITAGE

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In celebration of Patrón tequila’s Mexican heritage, the ultra-premium tequila brand has introduced a limited edition collector’s gift tin. Contemporary Mexican artist Verónica Villarreal Sada designed the Aztec-inspired metal box, which houses a bottle of Patrón Silver tequila.

“Though Patrón is enjoyed across the world, every drop of our tequila is produced in the town of Atotonilco el Alto in the picturesque Jalisco Highlands in Mexico,” says Ed Brown, president and CEO at Patrón Spirits International. “We’re very proud of our Mexican heritage, and the history and culture that for generations has inspired the production of tequila, showcased through this beautiful collector’s edition Patrón Mexican Heritage tin.”

Set against a vibrant pink background, the Patrón Silver Mexico tin prominently features two Aztec deities, Quetzalcóatl, the feathered serpent, and Tonatiuh, the sun god, as well as an eagle to represent ancient mythological symbolism. Drawing inspiration from traditional mosaics and embroidery, Sada used bright, eye-catching colors to capture traditional Mexican patterns and prints. Circling the Patrón bottle on the side of the tin is an interpretation of the ancient Aztec calendar.

The special edition Patrón Mexican Heritage tin is available for purchase : http://www.melandrose.com/istar.asp?a=6&id=92502

Patrón Silver is made from only the finest 100 percent Weber Blue Agave handcrafted in small batches in Jalisco, Mexico to be smooth, soft and easily mixable. Its taste is sweet, with fresh agave and citrus, and a light pepper finish.

Patron Invites Fans to Give the Brand’s Iconic Bottles a second life

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“The Art of Patron” Contest Celebrates Original Artwork Inspired by Patron Tequila Bottles

From the moment Patron tequila was first introduced, its glass bottle quickly became a symbol of the brand and its premium craftsmanship. It also has inspired artists to transform Patron bottles into handmade visual and functional arts. Recognizing the growing popularity of repurposing Patron bottles, “The Art of Patron” contest encourages fans and artisans across the country to share their artistic vision using Patron’s signature tequila bottles as inspiration for a chance to win $10,000 and national exposure.

“Expertly handcrafted, hand numbered and made from recycled glass, each Patron bottle is truly a work of art unto itself and can be utilized well after the spirit inside has been enjoyed,” said Jennifer Pisciotta , Patron’s vice president of marketing. “‘The Art of Patron’ contest is our first competition that officially recognizes and rewards the ingenuity of artists and innovators who are giving the brand’s distinct glass bottles a second life.”

About “The Art of Patron” Contest

From elaborate chandeliers to elegant vases, artists have reimagined and reworked Patron bottles into visually stunning and functional artwork for years. Now through April 30, Patron fans, who are 21 and older, can visit ArtofPatron.com and discover how they can showcase their original Patron bottle artwork.

To enter “The Art of Patron” contest:

  • Create an original work of art or functional item that contains, is made from, or depicts any Patron bottle or component thereof
  • Visit ArtofPatron.com and follow the links to the contest entry page
  • Register for free to become a Patron Social Club member (required to enter contest)
  • Complete and submit the required information
  • Upload a photo and a short essay (50 words or less) describing the artwork and the inspiration behind the piece
  • No purchase of Patron is necessary or required to enter or win the contest

A panel of judges will select up to 25 semi-finalists using the following criteria: overall creativity; unique use or representation of the Patron bottle; visual appeal; and the persuasiveness and appeal of the essay. Semi-finalists will be featured on the contest website for public voting to help select up to 10 finalists.

Each of the 10 finalists will receive $1,000. One lucky participant will be deemed the Grand Prize winner and will receive $10,000 and an opportunity for national exposure for their work of art.

For more information and to read the official rules, visit ArtofPatron.com or scan the contest QR code located on Patron displays at participating retailers nationwide.

About Patron

Simply Perfect in every way, Patron tequila is an ultra-premium luxury white spirit that’s delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patron is produced with unparalleled attention to detail. Imported and marketed by The Patron Spirits Company, brands in the portfolio consist of Gran Patron Burdeos, Gran Patron Platinum, Patron Silver, Patron Reposado, Patron Añejo, Patron XO Cafe (coffee liqueur), Patron XO Cafe Dark Cocoa (coffee and chocolate liqueur), and Patron Citronge (extra fine orange liqueur), as well as Pyrat Caribbean rums, and Ultimat ultra-premium vodka. For more information, please visit http://www.patronspirits.com.