casa dragones

What’s in your glass has to do with economics?


 How does your finance change your taste in wine & spirits? or even better question is What do wine & spirits have to do with finance?

Well- One of the major family’s operating our beverage world know as the Rothchilds turn out at least one kind of alcohol in a bit of an economic bellwether.

Shawn Banayan, the CEO of Mel and Rose, says champagne purchases has and will change with economic high and lows. Champagne is not just one of the trends in this summer heat but rosé wines are catching on as well. Our clients have gotten more interested in Provençale rosés which are lighter in style, more flexible with food.

Another major trends are in tequila. We are not talking about the traditional brands such as Jose Cuervo or Don Julio that you do shots of, but the high end sipping tequila retailing for $250-500 a bottle such as Casa Dragones & Gran Patron Burdeos. Ofcourse there are high end single malt, bourbon & vodka that are hand crafted with a nice price tag.

If you are trying to find out what has brought this trend of higher end taste, it’s because we are more foodies and like to know where and how the product is made. This global trend is moving accorss the country like a storm.

Now you can enjoy your next hot summer drink!





Nightclub crowd & Bottle service

 ” Grey Goose, Cognac and now tequila hits the clubs! “Image




Do you order Bottle-serviced Grey Goose or cognac in a club – if so you need to watch your back.

You now have competition from high-end tequilas, ranging from decent to delicious, and all designed to attract the nightclub crowd. There are high-end tequilas out here now.    Baron Tequila, a ritzy, certified organic and gluten-free blanco in a stylish bottle, hosted its thumping, DJ-fueled launch party at Butter Midtown in NYC. Distribution is still limited, but you’ll find it at celebrity-studded, Yelper-blocking nightclub 1Oak. Meanwhile, our best seller  high-end tequila Casa Dragones has been hosting see-and-be-seen parties during Coachella, Art Basel and other beautiful-people hotspots.



Those tequilas may all end up looking like first-timers on the dance floor later this year: At the beginning of January, spirits giant Diageo announced it was partnering with Sean “Diddy Combs who just t acquired DeLeon, a super-pricey tequila ($100 to $900, depending on expression) out of Guanajato, Mexico. This agave juice — aged in wine barrels and elaborately packaged with a large sterling silver cap — is already known among fashionistas and rockers. Now Mr. Diddy wants it everywhere: “There is no tequila on the market like DeLeon,” says Combs. “And we are going to make it the No. 1 brand in the world for this category.” It just might work: Diageo and Diddy last teamed up to convert Ciroc from an unknown French vodka to a incredibly successful club staple.









As featured in the Wall Street Journal, Casa Dragones Tequila and renowned artist Gabriel Orozco have collaborated on a limited edition bottle in honor of his mid life retrospective. Casa Dragones Tequila accompanied Orozco on his retrospective tour held in four leading museums throughout 2011, from MoMA in New York City, Kunstmuseum in Basel, Switzerland, Tate Modern in London, to Centre Pompidou in Paris.

“Our collaboration with Gabriel Orozco marks an extremely exciting moment for Casa Dragones as we celebrate Mexican contemporary art and Mexican craftsmanship with the world.” Says Bertha González Nieves, Co-Founder and CEO of Casa Dragones Tequila.

Each crystal bottle is engraved with Gabriel Orozco’s Black Kites motif, based on one of the artist’s most iconic works of art, and includes Orozco’s signature. Black Kites, 1997 is a human skull covered in an intricate graphic checkerboard, representing the two sides of life that are constantly at odds; the grid represents rationality and the skull represents uncertainty. Handcrafted with meticulous attention to detail, only 400 limited edition bottles will be produced, each bottle signed numbered and dated by hand.

Artist, Gabriel Orozco says, “Casa Dragones accompanied me on my tour, and I was very proud to have the finest Mexican tequila with me to celebrate this important time of my life.”

The limited edition bottle will be availabl at Mel and Rose for $1,850. For more information, contact us at 323-655-5557 or


More about Gabriel Orozco: (b. 1962, Veracruz, Mexico. Lives and works internationally.) Gabriel Orozco studied at Escuela Nacional de Artes Plasticas at the Universidad Nacional Autonoma de Mexico and the Circulo de Bellas Artes in Madrid. Following his first exhibition in 1983, Orozco has had solo exhibitions at the Musée d’art moderne de la Ville de Paris in 1995 and 1998, the Serpentine Gallery in London in 2004, and the Museo del Palacio de Bellas Artes, Mexico, in 2006, as well as traveling retrospectives at the Kunsthalle Zürich in 1996-97 and at the Museum of Contemporary Art in Los Angeles in 2000–01. He has participated in the Venice Biennale (1993, 2003, and 2005), the Whitney Biennial (1997), and Documenta X (1997) and XI (2002). He has received numerous awards, including the Seccio Espacios Alternativos prize at the Salon Nacional de Artes Plasticas in Mexico City (1987), a DAAD artist-in-residence grant in Berlin (1995), and the German Blue Orange prize (2006). Gabriel Orozco is represented by Marian Goodman Gallery in New York, Galerie Chantal Crousel in Paris, and Galeria Kurimanzutto in Mexico City.