BELVEDERE VODKA ANNOUNCES THE LAUNCH OF A NEW RED LIMITED EDITION BOTTLE TO RAISE MONEY TO FIGHT AIDS

We have had a huge frenzy  over Belvedere’s latest news.

Belvedere, the world’s original luxury vodka, revealed their new RED limited edition bottle a few days ago  with 50% of profits going to the Global Fund, the leading financier program to fight HIV/AIDS in Africa.

In support of Belvedere’s partnership with (RED),

#makethedifference

campaign ambassador, musician John Legend, has collaborated with one of our most celebrated artist Esther Mahlangu to design the colorful and bold bottle, inspired by the campaign’s four values: security, support, change and unity.

This limited edition updates Belvedere’s iconic bottle design with a uniquely (BELVEDERE)^RED touch. Replacing the Belvedere Palace on the bottle, Mahlangu’s artwork is a striking and vibrant addition to the bottle. Security, support, change and unity are written on the back of the limited edition in Mahlangu’s handwriting signifying the collective sentiment for all those joining the fight against HIV/AIDS. As the campaign ambassador, John Legend’s signature is featured on the front of the bottle. The bottle is available on sale at select retailers around the world.

Esther Mahlangu joins (BELVEDERE)^RED as a passionate supporter of the AIDS fight. As a famed South African artist, she was the first Ndebele artist to transfer her craft from the exterior of homes, as is tradition in their culture, to the canvas and eventually consumer products. She has been acknowledged with critically-acclaimed success for nearly thirty years, carrying on the traditional painting style of the Ndebele.

“You can be Sotho, Zulu, English, or French, blood is one color. (RED). We can overcome anything when we take it hand-by-hand. Together we can end this.” – Esther Mahlangu

Champagne & Butterflies

Exploring the magical conversation between Mankind and Nature

Perrier-Jouët continues bringing to life its Art Nouveau heritage with a new design commission by the Vienna based duo mischer’traxler. With Ephemera, Katharina Mischer and Thomas Traxler add to the conversation between Art Nouveau and Perrier-Jouët with a rich layer of contemporary design, told through their own unique voice.

Ephemera is the master work and starting point of Small Discoveries by mischer’traxler, an extended collaboration project between the designers and the Perrier-Jouët House that will run throughout the next year. The aim of the Small Discoveries collection is to tell the story of the magical dialogue between nature and mankind, and to stimulate curiosity of the individual through several design pieces. With Small Discoveries, Katharina and Thomas explore the moments between the unknown and known, being and not being.

Ephemera, revealed at Design Miami/ 2014, plays with the audience, inviting participation, discussion and questioning. Objects are set in a plain room, suggesting a deceptively simple installation. This ostensibly legible set-up acts as a scene for a delicate game of hide-and-seek, played out through a mechanical and magical ornamental garden. The audience find themselves drawn into an enjoyable, charming conversation with the work, and also with each other.

Katharina Mischer and Thomas Traxler founded their studio in 2009. They have quickly made their mark in the contemporary design art space with a wealth of delightful, thought-provoking pieces that have gained international recognition. This includes pieces in the permanent collections of the Art Institute of Chicago, the Vitra Design Museum and Vienna’s MAK. Threads of exploring the natural world and our relationship with it run throughout their work in a subtle, yet constant, way. Their particular approach to this dialogue between nature and mankind is one of the reasons that Perrier-Jouët has chosen studio mischer’traxler for their latest design partnership.

  Herve Deschamps , Cellar master will be  Signing  the new release of 2007 bottle designed by artist duo mischer traxler, this gift set includes a collectible limited edition bottle of Perrier-Jouet Belle Epoque in a deluxe case. This is the ultimate luxury gift for the holidays or any special occasion.
Only 25 bottles will be hand-signed by Herve Deschamps, the winemaker on October 15th.