WHAT? THERE IS A LOGO IN MY DRINK?

Branding and bars have long gone hand in hand. But the days when cocktail napkins, swizzle sticks, cardboard coasters and matchbooks were the last word in tactile advertising are over. In today’s distracted culture, cocktail bars need something a little flashier to chisel their names into the drinker’s consciousness. Bars are now  using stamped ice cubs  to remind drinkers where they are but I am sure after the 2nd drink you will not remember.