Absolut has released their latest “sparkling fusion”, Absolut Tune.
Absolut Tune, a new offering from vodka purveyor Absolut, looks a lot like Champagne on first glance. It’s packaged in a Champagne-shaped bottle. It has a cork with a classic mushroom shape, a characteristic of most Champagne corks. It has the same light color and small, pearly bubbles that smack of Champagne.
But it’s not Champagne, or even sparkling wine. (Champagne technically only refers to wine made from grapes grown in the region of France.)
It is a “sparkling fusion of crisp white wine with a premium vodka finish. That’s right, it’s a mixture of vodka and New Zealand Sauvignon Blanc, posturing itself as a bubbly libation fit for “raising a glass at Sunday brunch” (prime Champagne real estate) or “romantically sipping during a quiet in-home celebration” (Champagne territory again). An Absolut release even suggests using it in mimosas and bellinis — famously Champagne-based drinks.
Tune is definitely worth a try. Let us know how you feel about unwrapping this new bubbly vodka.